New fitness tracker has your back, literally.

On average a person walks about 8,000-10,000 steps a day, adding up to 115,000 miles in a lifetime. Tracking steps is great for weight watchers, but what if their walk is wrong?

Introducing Zikto Walk, a new kind of wearable technology that counts steps, tracks 7200 data points per minute to monitor and recommend improvements to posture with a sleek, fashionable wristband. Not only does Zikto Walk help walkers correct their posture while they walk, it generates a workout plan to improve posture based on the user’s individual walking patterns.

According to walking expert Jonathan FitzGordon, incorrect walking posture has been linked to back and neck pain, knee pain, shoulder pain and sciatica, as well as to stress and low self-esteem (there’s a reason we admire people with “backbone,” and that no one wants to be called a “slouch”). Zikto Walk uses advanced technology and cutting edge design to empower people with information to improve their health and their body language.

Consider these facts:

  • 80 percent of the population experience neck and back pain
  • “Text Neck” from walking while looking at a phone is a major contributor:  the pressure on the spine doubles with every inch of forward head tilt according to New York spine surgeon Kenneth Hansraj
  • Rates of back pain are also on the rise for children, partly blamed on technological habits
  • Posture also deteriorates with age for 80 percent of the population

Zikto Walk coaches users to correct their posture while they are walking with a gentle buzz and a message that explains what to do. The device uses a proprietary machine learning technology called Body Balance Analysis that can measure how 'warped' the wearer's shoulders, waist and buttocks are, and provide real-time feedback on how to improve.

Zikto Walk is an ideal solution for fashion conscious, smartphone obsessed millennial consumers as well as for aging baby boomers who want to remain active at home.  Interchangeable straps in silicon, leather and Moree handmade braided fabric provide options to match an array of personality styles.