JUPITER, Fla.,-- SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, is expanding into other sports including fishing, archery and composite bats for softball and baseball, the company announced this week.
In the past, SST PURE has focused primarily on its golf shaft technology, however, there are applications in other sports that it is currently pursuing. SST believes opportunity for improvement potentially exists in any situation involving a cylindrical tube that is fixed at one end during use. In some cases, SST PURE is already working with equipment manufacturers in other sports.
"We are excited about adapting our shaft alignment technology to improve the performance of equipment in other sports," SST PURE President Brian Adair said. “Our technology has many applications outside of golf. We look forward to expanding our reach in other sports categories to better leverage applications covered in our existing worldwide patent portfolio.”
SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.
The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.
SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.
Visit www.sstpure.com for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which athletes are using the SST PURE process.
About SST PURE
SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.